INNOVATIVE STRATEGIES FOR MATURE MARKETPLACES

Whether you are mastering new landscapes in competitive industries, unearthing insights lurking underneath your data inventory or venturing into uncharted business territories, we have the skills and experience to help. Datality Lab is a team of experts in synthesizing research, analytics and artificial intelligence into inspiring stories that drive business success. That’s why we call ourselves ‘artisans of data science’. See why we have what it takes to empower your success in today’s data-driven world.

Whether you are mastering new landscapes in competitive industries, unearthing insights lurking underneath your data inventory or venturing into uncharted business territories, we have the skills and experience to help. Datality Lab is a team of experts in synthesizing research, analytics and artificial intelligence into inspiring stories that drive business success. That’s why we call ourselves ‘artisans of data science’. See why we have what it takes to empower your success in today’s data-driven world.

WHAT WE DO

Our consulting services are individually tailored as companies and brands meander through their marketing lifecycles.

Our consulting services are individually tailored as companies and brands meander through their marketing lifecycles.

Hover over the flashing icons to see our case studies.

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Observation & Forecasting

We helped our client in financial services understand the market forces behind year-on-year changes in annual sales and developed a predictive model for the market’s future performance. With our proprietary algorithm, we identified from over 90 variables the ones that have significant impact on sales in the upcoming quarter, helping our client allocate their resources more accurately & effectively.

Product & Positioning Development

We helped a skincare brand penetrate the highly mature Mainland China market by pre-testing all aspects of its new product and preliminary communication campaign. We identified a number of levers and blind spots that could impact the success of their upcoming product launch.

Marketing Mix Optimization

We helped a global beauty brand trace their customers’ purchase journeys and evaluate its resource allocation in each critical touchpoint in customers’ journeys. Our findings help the client focus on the media and purchase channels they have missed out on and close the gaps they had against the competition.

Customer Experience Improvement

We helped a leading service operator observe customers’ behaviour and decision-making process with eye-trackers in order to develop future experience enhancement strategies. A number of improvements with behavioural economic benefits were developed for each target customer segment.

Brand Communication

We helped a challenger in the financial services sector monitor their brand awareness and communication campaign effectiveness. We generated insights and actionable recommendations for fine-tuning existing creative directions and established a baseline for subsequent brand health check.

Strategic Repositioning

We helped a mature restaurant chain understand the dynamics driving the changing customer needs and craft a new market positioning that can sustain their future growth momentum for the next 5-10 years with meticulously designed new service strategy for each important customer segment.

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INDUSTRY RECOGNITIONS

Cyberport Creative Micro Fund | Hong Kong Cyberport

PROJECT: MULTI COGNITIVE AI LEARNING PLATFORM

ESOMAR APAC Conference Paper

TOPIC: REDEFINING ACTIVE LISTENING INTEGRATING CONSUMERS' VERBAL AND NON-VERBAL CUES WITH ARTIFICIAL INTELLIGENCE

Enterprise Support Scheme (ESS) | Innovation and Technology Fund
The Government of Hong Kong Special Administrative Region

PROJECT: DEVELOPING A MACHINE LEARNING BASED INTERVIEWING & ANALYTICS PLATFORM

Award for outstanding performance | Smart Retail Incubation Programme for the Greater Bay Area | New World Development & Tencent

TOPIC: INSIGHT INTO RETAIL CUSTOMER SENTIMENT WITH ARTIFICIAL INTELLIGENCE

INDUSTRY RECOGNITIONS

ESOMAR APAC Conference Paper​

TOPIC: REDEFINING ACTIVE LISTENING INTEGRATING CONSUMERS' VERBAL AND NON-VERBAL CUES WITH ARTIFICIAL INTELLIGENCE ​

Enterprise Support Scheme (ESS) Innovation and Technology Fund The Government of Hong Kong Special Administrative Region​

PROJECT: DEVELOPING A MACHINE LEARNING BASED INTERVIEWING & ANALYTICS PLATFORM

Award for outstanding performance | Smart Retail Incubation Programme for the Greater Bay Area | New World Development & Tencent​

TOPIC: INSIGHT INTO RETAIL CUSTOMER SENTIMENT WITH ARTIFICIAL INTELLIGENCE​

OUR CLIENTS

HEAR WHAT THEY HAVE TO SAY

BENNY NGO , Associate Director Market Research & Insights AIA International Ltd

‘Roland is a passionate researcher and he always think of the best approach to our research questions. I have trust in Roland handling some of our most important research projects!’

CARMEN LAU , Brand Manager , reenex Neo Derm (Hong Kong) Ltd

‘Datality Lab enables us to dig deep into customer’s need and provide actionable consumer insight. We are pleased to work with Datality Lab to capture customer insights for business development and communication strategy advancement.’

ANISA TIO , Head of Marketing Japanese Chain Restaurants Maxim's Caterers Ltd

‘As a client of Datality Lab, I am impressed with the team’s ability to understand our complex business needs. They are able to translate these understanding into research that pinpoint the issues and provide us with clear directions. We will be happy to develop a continuous working relationship with Datality Lab.’

DIANA HUI , Managing Director Parfums Christian Dior Hong Kong Ltd

‘Have been working with Roland for more than 10 years and he always provides good service and suggestion. The tools and methodologies that he suggests enable us to look at our business from a different angle to further improve our performance.’

JOHN LUI , International Brand & Marketing Director PizzaExpress Hong Kong Ltd

‘Datality Lab’s vast knowledge in insight mining has enabled us to get reacquainted with our target audience. From the use of hi-tech algorithmic research to then the decoding of the consumer mind into usable business recommendations; the team demonstrates utmost balance of professionalism and personal touch.’

BENNY NGO , Associate Director Market Research & Insights AIA International Ltd

‘Roland is a passionate researcher and he always think of the best approach to our research questions. I have trust in Roland handling some of our most important research projects!’

CARMEN LAU , Brand Manager , reenex Neo Derm (Hong Kong) Ltd

‘Datality Lab enables us to dig deep into customer’s need and provide actionable consumer insight. We are pleased to work with Datality Lab to capture customer insights for business development and communication strategy advancement.’

ANISA TIO , Head of Marketing Japanese Chain Restaurants Maxim's Caterers Ltd

‘As a client of Datality Lab, I am impressed with the team’s ability to understand our complex business needs. They are able to translate these understanding into research that pinpoint the issues and provide us with clear directions. We will be happy to develop a continuous working relationship with Datality Lab.’

DIANA HUI , Managing Director Parfums Christian Dior Hong Kong Ltd

‘Have been working with Roland for more than 10 years and he always provides good service and suggestion. The tools and methodologies that he suggests enable us to look at our business from a different angle to further improve our performance.’

JOHN LUI , International Brand & Marketing Director PizzaExpress Hong Kong Ltd

‘Datality Lab’s vast knowledge in insight mining has enabled us to get reacquainted with our target audience. From the use of hi-tech algorithmic research to then the decoding of the consumer mind into usable business recommendations; the team demonstrates utmost balance of professionalism and personal touch.’

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